e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas
Business Wire•08/10/2026•11:41 ET
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Key Highlights
- ➤e.l.f. bringing eyes.lips.fairgrounds. activation to State Fair of Texas
- ➤Minnesota activation attracted more than 64K visitors
- ➤State Fair of Texas drew more than 2 million attendees last year
- ➤e.l.f. debuting Texas-tall Suntouchable Invisi-Stick October 9-11
Expert Statements
Patrick O’Keefe, Chief Integrated Marketing Officer of e.l.f. Brands
“At e.l.f., we don’t wait for our community to come to us; we go where they are. We saw the signals to lean into state fairs and the Minnesota State Fair reinforced something we always believed: some of the most impactful moments happen when you show up somewhere unexpected and simply connect on a deeper level”
Patrick O’Keefe, Chief Integrated Marketing Officer of e.l.f. Brands
“Minnesota was beyond our expectations, and we are bringing that spirit to Texas. Beauty belongs everywhere and there is nothing more impactful than serving our community in the places they least expect us.”
e.l.f. Brands Is Bringing eyes.lips.fairgrounds. to the State Fair of Texas
Building on the success of its Minnesota State Fair debut, e.l.f. continues to meet its community where they are and join the fun
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