e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks
Business Wire•30/09/2026•00:01 ET
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Key Highlights
- ➤Soft Glam Blush and Bronzer Stick purchasers 50% new to e.l.f.
- ➤e.l.f. Cosmetics launches “The e.l.f.ing Magical Sisters” campaign
- ➤Soft Glam Blush and Bronzer Sticks priced at $7/£7
- ➤Campaign goes live across YouTube, TikTok and Instagram
Expert Statements
Oshiya Savur, Chief Marketing Officer of e.l.f. Brands
“Our community has told us the Soft Glam Cream Blush and Bronzer Sticks are so creamy, so sculpting, pigmented and blend-able, they must be magic. So, we did what we do: We leaned in. ‘The e.l.f.ing Magical Sisters’ delivers the disruptive, laugh-out-loud entertainment e.l.f. is known for.”
Oshiya Savur, Chief Marketing Officer of e.l.f. Brands
“Spooky season is a cultural moment for every eye, lip and face to join. Showing up to meet the moment with humor, witches and a best-selling product is how we are taking insights to action for the e.l.f. heart to beat in lockstep with culture.”
e.l.f. Cosmetics Conjures Up “The e.l.f.ing Magical Sisters” a Spooky Season Campaign Highlighting Soft Glam Cream Blush & Bronzer Sticks
e.l.f. Made production bringing the e.l.f. twist on products so good, it must be magic
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