“e.l.f. Made to Stand Out”: e.l.f. Creates Handcrafted Holiday Campaign to Celebrate Self Expression, Individuality and Inclusivity

Oshiya Savur, Chief Marketing Officer, e.l.f. Brands

“This campaign is an exciting e.l.f. first, and an opportunity to bring a uniquely e.l.f. point of view to the holiday season.”

Oshiya Savur, Chief Marketing Officer, e.l.f. Brands

“Just as no two handcrafted creations are exactly alike, it's our differences that make each of us one of a kind. We want our community to see themselves in these characters and feel something, so we created a world with as much personality as the people in it.”

Alan Cumming, Narrator and Emmy- and Tony Award-winning actor

“I do love a character with a little something extra, and Kit, Echo and Cleo each have plenty of that.”

Alan Cumming, Narrator and Emmy- and Tony Award-winning actor

“What I love about this story is that their differences aren’t things to hide, they’re what make them special. Add in the incredible artistry of this handmade world, and it was a rather lovely holiday adventure to be part of.”