e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency
Business Wire•09/10/2026•00:01 ET
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Key Highlights
- ➤Save Your e.l.f. Hypochlorous Mist launches at elfskin.com for $12
- ➤Campaign launches October 9, 2026, across YouTube, TikTok and Instagram
- ➤96% reported less redness after two weeks in independent six-week study
- ➤90% called the mist a “mist-have” during a skinmergency
Expert Statements
Renee Fuller, Vice President of e.l.f. SKIN
“We saw a cultural moment to meet our community where they are: in the trenches of everyday life. Showing up with humor, relatability and an OMG price is how we are taking insights into action.”
Renee Fuller, Vice President of e.l.f. SKIN
“Stress is a culprit behind numerous skin concerns, and our community wanted a product that can be easy to use in any situation and Save Your e.l.f. Hypochlorous Mist is an answer to that call.”
e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency
Humorous brand awareness campaign with an e.l.f. twist spotlights Save Your e.l.f. Hypochlorous Mist that helps soothe stressed skin and beyond
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