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eBay Recommerce Report: Secondhand Shopping Rises Worldwide as Consumers Seek Value and Stretch Budgets

PR Newswire•07/10/2026•06:00 ET
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Key Highlights

  • ➤47% buy secondhand goods monthly, up from 35% in 2025
  • ➤70% of global consumers say secondhand shopping helps manage household budgets
  • ➤89% plan to spend the same or more on secondhand goods next year
  • ➤70% of eBay sales come from small businesses
  • ➤U.S. sellers: 45% cite supplemental income; 25% cite vital household support

Expert Statements

Jamie Iannone, Chief Executive Officer of eBay

“Recommerce has been core to our marketplace for 30 years, and this year's report makes clear that its role in people's lives is only growing”

Jamie Iannone, Chief Executive Officer of eBay

“With more than 2 billion live eBay listings, consumers around the world are embracing secondhand for the affordability, quality, trust, and discovery it offers.”

Jamie Iannone, Chief Executive Officer of eBay

“eBay is proud to help power that global shift by connecting people with the products they love and the economic opportunity that recommerce creates.”

eBay Recommerce Report: Secondhand Shopping Rises Worldwide as Consumers Seek Value and Stretch Budgets PR Newswire

SAN JOSE, Calif., Oct. 7, 2026 /PRNewswire/ -- Today, eBay released its 2026 Recommerce Report, new global research showing that secondhand shopping is becoming a more deeply embedded part of everyday life. The research indicates that consumers around the world are increasingly turning to recommerce for value, selection, sustainability and connection.

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