EchoPark Automotive Teams Up with Owen Wilson for Its Largest Campaign
PR Newswire•06/11/2026•08:00 ET
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Key Highlights
- ➤EchoPark launches its largest single-brand marketing investment November 8 with Owen Wilson.
- ➤EchoPark enters Orlando in December, expanding to its 15th market.
- ➤EchoPark inventory exceeds 5,000 vehicles through its new mobile app.
- ➤EchoPark vehicles are typically priced up to $3,000 below competition.
- ➤EchoPark car purchase offers can be up to $2,000 above competing offers.
Expert Statements
Owen Wilson, EchoPark Automotive spokesperson
“The idea of getting a good car at a fair price hits me right here”
Owen Wilson, EchoPark Automotive spokesperson
“I've definitely found the car-buying experience stressful in the past. EchoPark is about great cars, at great prices, sold by really great people. So, I'm excited and revved up to bring this campaign to life.”
David B. Smith, Chairman and Chief Executive Officer of Sonic Automotive
“We have built a brand that delivers outstanding cars, exceptional value, and an experience our guests overwhelmingly recommend. Now we need more people to know what they're missing.”
Jeff Dyke, President of Sonic Automotive
“Owen gives more people a reason to discover EchoPark. Our job is to make sure they're glad they did.”
Jeff Dyke, President of Sonic Automotive
“That means a great car, a fair price, and teammates who make buying easier. That's how we deliver on 'Every Car, Happy Owner.'”
EchoPark Automotive Teams Up with Owen Wilson for Its Largest Campaign PR Newswire
Campaign launches Nov. 8 during NFL broadcasts, bringing "Every Car, Happy Owner" to more shoppers
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