Eckrich® Named Official Smoked Sausage and Deli Meat Partner of the Big Ten Conference

SMITHFIELD, Va., Aug. 13, 2026 (GLOBE NEWSWIRE) -- Eckrich(®), the beloved brand known for its delicious smoked sausages and deli meats, today announced a new collaboration with the Big Ten Conference. As the Official Smoked Sausage and Deli Meat Partner of the conference, Eckrich is building on its long-standing support of college football to expand its commitment across Big Ten athletics, bringing fans together through football, basketball, hockey, baseball, softball and more.

The partnership unites two brands with deep Midwestern roots and a shared appreciation for the moments that bring communities together. Born in the Midwest, Eckrich and the Big Ten have expanded their presence while remaining rooted in the values that define college sports.