Enterprise GenAI Focus Shifts to Economics, Operations: ISG Studies
Business Wire•03/11/2026•10:00 ET
0
Key Highlights
- ➤Enterprise GenAI adoption shifts toward reliable, governed and economically viable scaled deployments
- ➤AI priorities include lower costs, higher agility, staff productivity, revenue and profit
- ➤Specialist providers are shifting from single-stack implementations to modular GenAI architectures
- ➤ISG evaluated 60 large and midsize providers across four GenAI services quadrants
- ➤ISG evaluated 22 specialist providers across strategy and development GenAI services
Expert Statements
Steve Hall, Chief AI Officer of ISG
“Most companies have already carried out GenAI pilots and are building out deployments at scale. They need providers to convert that abundant machine cognition into meaningful enterprise change.”
Gowtham Kumar Sampath, ISG Principal Analyst and Lead Author of the report
“Partnerships are becoming an essential part of successful specialization in industries and technologies. Joint development and co-innovation can strengthen engineering expertise and accelerate solution development.”
Enterprise GenAI Focus Shifts to Economics, Operations: ISG Studies
Companies prioritize business outcomes over the most advanced technology, ISG Provider Lens® reports say
Get started
Create a free account to read the full story.