EPIC® Enters Growing Meat Sticks Category with the Launch of EPIC® Sticks in Original Beef, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken Varieties
Business Wire•21/10/2026•09:00 ET
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Key Highlights
- ➤EPIC launches first meat-stick line in four varieties
- ➤EPIC Sticks offer up to 10g protein per stick
- ➤EPIC Sticks available now on Amazon and at Sprouts
- ➤Nationwide retail rollout for EPIC Sticks planned in 2027
- ➤General Mills generated fiscal 2026 net sales of U.S. $18 billion
Expert Statements
Scott Baldwin, Vice President and Business Unit Director of Bars at General Mills
“We knew EPIC had to do what we’ve always done and bring something different to the snack aisle.”
Scott Baldwin, Vice President and Business Unit Director of Bars at General Mills
“From the rich taste of Wagyu Beef to the sweet-and-savory combination of Hot Honey Chicken, we wanted to bring some of the delicious, on-trend flavors people already love to a convenient meat-stick format made for wherever your day takes you.”
EPIC® Enters Growing Meat Sticks Category with the Launch of EPIC® Sticks in Original Beef, Wagyu Beef, Rotisserie Chicken and Hot Honey Chicken Varieties
New EPIC® Sticks offer up to 10g of protein per stick and are made with 100% grass-fed beef or free-range chicken
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