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EQUINOX ANNOUNCES HOUSE OF EQUINOX, AN IMMERSIVE EXPLORATION OF ALIVENESS

PR Newswire•04/11/2026•09:00 ET
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Key Highlights

  • ➤House of Equinox runs November 12–15, 2026, at Thirty-Five Off Madison
  • ➤American Express presents exclusive Equinox wellness experience for eligible Card Members
  • ➤Experience features recovery tools from Hyperice, guided yoga, and sonic meditation
  • ➤Equinox operates over 100 full-service fitness clubs globally

Expert Statements

Parinda Muley, SVP, CoS & Strategic Partnerships at Equinox

“At Equinox, we've always believed that living well is about more than physical performance. It's about how you feel, the energy you bring to each day, and the experiences that make you feel truly alive”

Parinda Muley, SVP, CoS & Strategic Partnerships at Equinox

“House of Equinox brings that philosophy into a physical space, inviting people to experience the power of movement, recovery, and connection in an entirely new way.”

Kristina Hunt, Vice President, Enterprise Events and Experiences, American Express

“Wellness is a passion for our Card Members and House of Equinox is a meaningful way to immerse them in the best the industry has to offer”

Kristina Hunt, Vice President, Enterprise Events and Experiences, American Express

“The experience reflects the commitment of the Premium Events Collection to create exceptional experiences that bring eligible Card Members closer to the things they love.”

EQUINOX ANNOUNCES HOUSE OF EQUINOX, AN IMMERSIVE EXPLORATION OF ALIVENESS PR Newswire

The exclusive four-day New York City experience, presented by American Express, brings Equinox's philosophy of Aliveness to life through movement, recovery, and sensory experiences

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