European Automotive, Mobility Firms Expand AI in Operations
Business Wire•13/10/2026•04:00 ET
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Key Highlights
- ➤Automotive enterprises move AI from experiments into engineering, manufacturing and commercial operations
- ➤Software-defined vehicles drive faster release cycles, automated testing and continuous validation
- ➤Manufacturers expand connected factories, industrial AI and intelligent automation amid shifting demand
- ➤ISG evaluates 60 providers across five European automotive and mobility service quadrants
- ➤MHP named global 2026 CX Star Performer after highest customer satisfaction scores
Expert Statements
Andreas Fahr, Partner and managing director at ISG
“European automotive companies are becoming more deliberate about how they scale new technology”
Andreas Fahr, Partner and managing director at ISG
“Faster engineering cannot come at the expense of quality or operational stability.”
Harish B, Principal analyst and lead author of the report at ISG
“As engineering and enterprise technology become more intertwined, enterprises need partners that understand automotive operations as well as digital systems”
Harish B, Principal analyst and lead author of the report at ISG
“Buyers increasingly favor providers that can connect advisory work with engineering execution across multiple functions.”
Software-defined products and closer scrutiny of technology spending are moving enterprises toward disciplined execution, ISG Provider Lens(®) report says
Automotive and mobility enterprises across Europe are moving AI from experimental use cases into operations while modernizing engineering and manufacturing, according to a new research report published today by Information Services Group (ISG ) (Nasdaq: III ), a global AI-centered technology research and advisory firm.
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