FIFA Selects Globant to Create a Continuous Fan Experience Ecosystem for Football Fans Using AI Pods Powered by Glob.AI
PR Newswire•12/08/2026•07:06 ET
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FIFA Selects Globant to Create a Continuous Fan Experience Ecosystem for Football Fans Using AI Pods Powered by Glob.AI
* FIFA's digital experiences will be scaled using Glob.AI, Globant's AI-native tech services model, to create a seamless, personalized journey for millions of fans, with initial pilots indicating 20% efficiency increase NEW YORK, Aug. 12, 2026 /PRNewswire/ -- FIFA has selected Globant (NYSE: GLOB) to redesign its global fan engagement, transforming how football is delivered to and experienced by billions worldwide.
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