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Fisher-Price Hosts First-Ever Mini Marathon in NYC; Partners with Mom Walk Collective to Celebrate First Steps & Big Milestones

Business Wire•28/10/2026•08:00 ET
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Key Highlights

  • ➤Fisher-Price expands Mini Marathon to five additional U.S. cities in Fall 2026
  • ➤NYC kickoff drew over 50 local families on October 27, 2026
  • ➤Fisher-Price walkers support developmental stages for babies ages 6–18 months
  • ➤The Mom Walk Collective has mobilized over 500,000 mothers across North America
  • ➤Fisher-Price walkers are available now at major retailers nationwide

Expert Statements

Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton

“Every step a baby takes represents growth, discovery, and the incredible journey of parenthood. The Fisher-Price Mini Marathon beautifully celebrates and empowers these milestones while building community among families who are navigating the same exciting stages of child development.”

Jamie Easton O’Neil, Founder of The Mom Walk Collective

“Motherhood is filled with milestones, big and small, and those moments are even more special when celebrated together. Our local chapters across the country are passionate about bringing moms together to build meaningful connections and support one another. Partnering with Fisher-Price allows us to celebrate every step our little ones take while strengthening the bonds within our communities.”

Brian Fitzharris, SVP and General Manager of Fisher-Price, Mattel

“Every new skill is a big deal for little ones and for the parents cheering them on. For nearly 100 years, Fisher-Price has been creating go-to solutions and experiences designed to encourage babies’ development while helping parents navigate the early years, so they can spend less time second-guessing and more time focusing on what matters most.”

Fisher-Price Hosts First-Ever Mini Marathon in NYC; Partners with Mom Walk Collective to Celebrate First Steps & Big Milestones

Following a NYC kickoff with Robin Arzón, Fisher-Price and The Mom Walk Collective are bringing families together across the country to celebrate babies' first steps and the milestones parents experience along the way

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