Following the Flavor: Agoda Spotlights Asian Destinations Worth Tasting
Key Highlights
- ➤2026 Travel Outlook finds strong food-led travel interest among Taiwan, Vietnam and South Korea travelers
- ➤Agoda spotlights six Asian destinations where local cuisine can drive travel demand
- ➤Agoda offers over 6 million properties, more than 130,000 flight routes and activities
- ➤Agoda Senior Vice President Andrew Smith says meals can lead travelers beyond usual hubs
Expert Statements
Andrew Smith, Senior Vice President, Supply at Agoda
“Food can put a place on someone’s travel list before they know what else is there.”
Andrew Smith, Senior Vice President, Supply at Agoda
“Sometimes the restaurant reservation comes first; sometimes it’s a local dish someone has seen on a social media post.”
Andrew Smith, Senior Vice President, Supply at Agoda
“Either way, that meal can lead travelers beyond the usual hubs.”
Andrew Smith, Senior Vice President, Supply at Agoda
“We’re highlighting the places behind those flavors and giving travelers a reason to explore further.”
Following the Flavor: Agoda Spotlights Asian Destinations Worth Tasting PR Newswire
SINGAPORE, Oct. 16, 2026 /PRNewswire/ -- A dish can give travelers a reason to look beyond a familiar gateway. Agoda's 2026 Travel Outlook Report points to strong interest in food-led travel among people from Taiwan, Vietnam and South Korea. A market breakfast, a regional recipe or a dish glimpsed online can make an unfamiliar place feel worth the journey. In celebration of World Food Day, Agoda dishes six destination picks where a meal can become the starting point for a longer stay.
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