FOOT LOCKER NAMED OFFICIAL ATHLETIC FOOTWEAR RETAILER OF THE NEW YORK KNICKS
PR Newswire•14/10/2026•09:00 ET
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Key Highlights
- ➤Foot Locker named official athletic footwear retailer of the New York Knicks
- ➤Multi-year MSG Sports partnership begins ahead of the 2026-27 NBA season
- ➤Foot Locker receives Knicks team-store, pop-up, in-arena, and digital activations
- ➤Fan Express mobile experience will tour New York City before culminating at Madison Square Garden
Expert Statements
Doug Jossem, Executive Vice President Global Sports and Entertainment Partnerships, MSG Entertainment
“Foot Locker joining the Knicks family of marketing partners is a perfect fit”
Doug Jossem, Executive Vice President Global Sports and Entertainment Partnerships, MSG Entertainment
“Foot Locker's dedication to providing basketball fans with the best possible customer journey is well aligned with the values of the Knicks organization, and we look forward to growing our relationship as we work together to provide fans with unique and innovative experiences.”
Brett O'Brien, SVP, Chief Marketing Officer at Foot Locker
“Basketball has always been a driving force in sneaker culture, and the energy the New York Knicks have created around the game is electrifying”
Brett O'Brien, SVP, Chief Marketing Officer at Foot Locker
“This partnership brings together two brands with deep roots in New York and reinforces Foot Locker's commitment to being the home for basketball. Together, we'll create new ways for fans to experience the game, discover great product to support their team, and celebrate New Yorkers' passion for the city.”
FOOT LOCKER NAMED OFFICIAL ATHLETIC FOOTWEAR RETAILER OF THE NEW YORK KNICKS PR Newswire
Multi-Year Partnership Brings Foot Locker Retail Activations and Fan Experiences to Knicks Fans at Madison Square Garden
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