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Former X CEO Linda Yaccarino Joins Better’s Board as Independent Director to Scale AI-Native Homeownership

Business Wire•15/10/2026•10:33 ET
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Key Highlights

  • ➤Linda Yaccarino joins Better’s board as independent director effective October 15, 2026
  • ➤Yaccarino becomes the first director appointed under Better 2.0
  • ➤Yaccarino will focus on AI-powered homeownership, cost discipline, and shareholder value
  • ➤Better has funded over $110 billion in total loan volume since inception

Expert Statements

Linda Yaccarino, Independent Director of Better; former CEO of X

“Better is making life’s largest financial decision for an American family more affordable, more accessible, and more transparent with AI. I am excited to be a part of something so important.”

Linda Yaccarino, Independent Director of Better; former CEO of X

“When we were building X Money, I saw how friction in financial services affects the lives of hardworking American families, and the single greatest friction is what families experience when getting a mortgage.”

Vishal Garg, Founder and Head of Product, Platform & Innovation at Better

“Linda’s extensive experience in enterprise partnerships, advertising and consumer behavior serves Better very well.”

Vishal Garg, Founder and Head of Product, Platform & Innovation at Better

“She has spent her career turning powerful technology into solutions that work for millions of consumers. With her on the Board, Better 2.0 is about scaling what we’ve built so more Americans can own a home.”

Linda Yaccarino, Independent Director of Better; former CEO of X

“What interests me most about Better is driving technology innovation that serves a bigger purpose: accelerating homeownership and helping all Americans achieve their dreams, especially in light of the current economic situation.”

Former X CEO Linda Yaccarino Joins Better’s Board as Independent Director to Scale AI-Native Homeownership

One of the best-known executives in media, enterprise partnerships and technology joins as Better launches Better 2.0

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