FreeCast Launches “FreeCast Sports,” a Total Sports Guide for What, When and Where to Watch, With Live Scoring
Business Wire•08/10/2026•05:00 ET
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Key Highlights
- ➤FreeCast (CAST) launches FreeCast Sports sports-discovery destination
- ➤FreeCast Sports centralizes games, schedules, leagues, viewing sources and live scores
- ➤Service covers professional and college football, basketball, baseball, hockey and other sports
- ➤FreeCast Sports extends FreeCast’s previously announced NFL discovery initiative across multiple sports
- ➤Platform aggregates viewing information without requiring events to be available directly through FreeCast
Expert Statements
William Mobley, CEO of FreeCast
“Sports may be one of the best examples of why television needs a universal discovery layer.”
William Mobley, CEO of FreeCast
“Fans shouldn’t have to search multiple apps, networks and websites just to figure out where tonight’s game is playing. FreeCast Sports is built around three simple questions: What do you want to watch? When is it on? And where can you watch it? And once the game begins, fans can come back to follow the live score.”
William Mobley, CEO of FreeCast
“The goal is bigger than telling someone that a game starts at 8:00”
William Mobley, CEO of FreeCast
“We want FreeCast Sports to be useful before the game, when you’re deciding what to watch and where to find it, and during the game, when you want to see what’s happening. Discovery, viewing information and live scoring belong together.”
William Mobley, CEO of FreeCast
“We don’t believe the answer to streaming fragmentation is another closed streaming service”
William Mobley, CEO of FreeCast
“The opportunity is to create the guide above those services, helping consumers discover what they want, follow what is happening, and identify the appropriate place to watch it.”
FreeCast Launches “FreeCast Sports,” a Total Sports Guide for What, When and Where to Watch, With Live Scoring
New FreeCast Sports destination brings games, schedules, leagues, viewing information and live scores together as sports rights continue to fragment across broadcast, cable and streaming platforms.
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