From Napoli to Martin Place: Salumerie Grows Sydney’s House of Focaccia on Square
Business Wire•26/10/2026•09:30 ET
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Key Highlights
- ➤Salumerie now operates five Sydney sites across Potts Point, Manly, Sydney CBD, Bondi and Martin Place
- ➤Salumerie produces roughly 1,000 focaccias daily with a team of around 50 people
- ➤Salumerie Express launches at Martin Place as a potential future franchising format
- ➤Square technology consolidates Salumerie’s sales, reporting, customer insights and staffing operations
Expert Statements
Donato Salomone, Founder of Salumerie
“Food didn’t need to be complicated to be special”
Donato Salomone, Founder of Salumerie
“You don’t need many ingredients to make something amazing; you need good ones, and you need to treat them properly. Bread was always the starting point, so it made sense to put focaccia at the heart of Salumerie. House of Focaccia, or La Casa della Focaccia, is something that’s truly ours, from the bread to everything that goes inside it.”
Donato Salomone, Founder of Salumerie
“Opening another shop is one thing; making sure every location has the same quality, warmth and energy is where the work happens”
Donato Salomone, Founder of Salumerie
“I want people to walk into any Salumerie and feel part of the same family.”
Donato Salomone, Founder of Salumerie
“Square has made it easier to have everything in one place”
Donato Salomone, Founder of Salumerie
“I can open my dashboard and understand how the business is performing across the shops without having to pull information together from different places. As we’ve grown, that visibility has become really valuable. Square Loans also gave us a big helping hand early on, when we needed support.”
Donato Salomone, Founder of Salumerie
“I would love to open a Salumerie supermarket: my own Italian supermarket, with our food and the products I love, all under one roof”
Donato Salomone, Founder of Salumerie
“Somewhere you can grab a focaccia, do your shopping and bring a little bit of Italy home.”
Dmitriy Shurapey, Head of Account Management, Square APAC
“Salumerie shows what happens when a founder gets the fundamentals right: great bread, a clear identity and real care in every shop”
Dmitriy Shurapey, Head of Account Management, Square APAC
“Growing from one deli to five sites and around 1,000 focaccias a day takes serious operational discipline. We’re proud to give Donato and his team the visibility and tools to keep growing, whether that’s Salumerie Express or whatever comes next.”
From Napoli to Martin Place: Salumerie Grows Sydney’s House of Focaccia on Square
The Italian deli now makes roughly 1,000 focaccias a day across five Sydney sites, and has launched Salumerie Express, a smaller format built for people on the go
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