From Payday to Showtime, OpenTable Reveals Americans Are Finding New Reasons to Dine Out in 2027
PR Newswire•04/11/2026•09:00 ET
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Key Highlights
- ➤OpenTable dining increased 11% year-over-year in 2026
- ➤76% of Americans expect dining-out spending to hold or increase in 2027
- ➤58% of Gen Z expect to increase dining-out spending in 2027
- ➤OpenTable Experiences dining increased 51% year-over-year in 2026
- ➤OpenTable is part of Booking Holdings (BKNG) and serves 70,000+ restaurants
Expert Statements
Amy Wei, Chief Operating Officer at OpenTable
“Dining out has always been about more than what’s on the plate, but we’re seeing Americans find new reasons to make it part of their everyday lives”
Amy Wei, Chief Operating Officer at OpenTable
“Whether it’s celebrating a small win, making a night of a concert or becoming a regular at a neighborhood favorite, diners want experiences that feel worth it.”
Amy Wei, Chief Operating Officer at OpenTable
“For restaurants, that creates more opportunities to turn everyday moments into meaningful connections with guests.”
From Payday to Showtime, OpenTable Reveals Americans Are Finding New Reasons to Dine Out in 2027 PR Newswire
The brand's annual trend research shows how everyday celebrations, entertainment-fueled outings and the pursuit of worthwhile experiences are reshaping dining, led by younger generations
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