Gaétane Baudry Appointed Senior Vice President/Global General Manager, Bobbi Brown
Business Wire•08/10/2026•08:00 ET
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Key Highlights
- ➤Gaétane Baudry appointed Bobbi Brown global general manager, effective October 8, 2026
- ➤Baudry will lead Bobbi Brown’s global strategy, innovation and consumer engagement
- ➤Baudry previously led Shu Uemura globally at L’Oréal Luxe
Expert Statements
Lisa Sequino, Global President, Makeup Brands at The Estée Lauder Companies
“Gaétane is an inspiring and highly collaborative leader who brings experience, energy and a strong focus on execution.”
Lisa Sequino, Global President, Makeup Brands at The Estée Lauder Companies
“Her global brand-building record, strong commercial leadership and passion for creating meaningful consumer experiences will be invaluable as Bobbi Brown builds on its unique brand equity focused on effortless natural beauty, while accelerating its digital evolution, moving into new channels and deepening its ability to connect with women around the world.”
Lisa Sequino, Global President, Makeup Brands at The Estée Lauder Companies
“I am excited to welcome her to The Estée Lauder Companies and look forward to all that Gaétane and the Bobbi Brown team will accomplish together.”
Gaétane Baudry Appointed Senior Vice President/Global General Manager, Bobbi Brown
The Estée Lauder Companies Inc. (NYSE: EL) today announced the appointment of Gaétane Baudry as Senior Vice President/Global General Manager, Bobbi Brown, effective October 8, 2026. Based in New York, she will report to Lisa Sequino, Global President, Makeup Brands.
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