Game Your Game’s Altus Sports Group Engages Veteran Football Agent Colin Gordon as Senior Football Advisor to Help Build Its Football Representation Business
Key Highlights
- ➤Altus Sports Group engages veteran agent Colin Gordon as Senior Football Advisor
- ➤Gordon’s engagement began November 1, 2026, through ASG’s UK subsidiary
- ➤ASG formed in August 2026 to build a football representation platform
- ➤ASG has not yet generated revenue, according to disclosed risk factors
Expert Statements
Soumya Das, Chairman and Chief Executive Officer of Game Your Game
“Football is one of the world’s largest sports markets, and relationships decide who wins in it.”
Soumya Das, Chairman and Chief Executive Officer of Game Your Game
“Colin has spent decades building exactly those relationships with players, coaches, agents and clubs. Bringing him into ASG gives us an experienced operator to help build our football representation business.”
Michele Rinchiuso, Chief Executive Officer of Altus Sports Group
“Colin has built a representation business and attracted agents of strong character, which is what we intend to do at ASG.”
Michele Rinchiuso, Chief Executive Officer of Altus Sports Group
“He knows the game from the dressing room to the negotiating table. He also shares our belief that agents can grow faster on a shared platform with the right infrastructure behind them.”
Colin Gordon, Senior Football Advisor of Altus Sports Group
“Representation is changing.”
Colin Gordon, Senior Football Advisor of Altus Sports Group
“Players and agents want more than a deal-maker. They want infrastructure and support that can be hard for an independent agency to build on its own.”
Colin Gordon, Senior Football Advisor of Altus Sports Group
“ASG is building a platform designed to provide that, and I’m excited to help bring the right agents, players and coaches into it.”
PALO ALTO, Calif., Nov. 12, 2026 (GLOBE NEWSWIRE) -- Game Your Game, Inc. (Nasdaq: GYGY) (“GYG” or the “Company”), an AI-powered sports performance technology company, today announced that Altus Sports Group, Inc. (“ASG”), its majority-owned subsidiary, has engaged Colin Gordon, through ASG’s UK subsidiary, as Senior Football Advisor, a consulting role. Gordon, a licensed football agent with more than three decades in professional football and player representation, began his engagement effective November 1, 2026.
The engagement is ASG’s first senior football hire since its formation in August 2026 and a step in ASG’s strategy to build a representation platform for leading football agents, designed to give them the infrastructure and support to grow their client rosters and serve players and coaches better. Gordon will advise ASG’s senior management on football strategy and support the development of ASG’s football representation business.
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