GameSquare's Hatchet Publishes TikTok Live for Gaming in H1 2026 Report
Key Highlights
- ➤TikTok Live gaming hours watched grew 96% YoY to 2.5B in H1 2026
- ➤TikTok Live captured 14% of gaming livestream viewership, matching Kick
- ➤TikTok averaged 1.4M daily gaming creators, nearly double Twitch’s 776K
- ➤Roblox led TikTok Live with 613M gaming hours watched in H1 2026
- ➤TikTok gaming short-form content generated 5.0T views, nearly five times YouTube Shorts’ 1.1T
Expert Statements
Justin Kenna, CEO of GameSquare
“Hatchet's latest report shows just how quickly TikTok Live has established itself in gaming live-streaming,”
Justin Kenna, CEO of GameSquare
“Nearly doubling its gaming hours watched in a year is a clear signal that audience habits are shifting toward mobile, discovery-driven viewing.”
Justin Kenna, CEO of GameSquare
“TikTok is building a distinct audience from other platforms, one that is younger, mobile-first, and highly engaged with titles like Roblox, Free Fire, and Mobile Legends. Hatchet's expanding coverage of the platform is uniquely allowing companies eyeing a modern gaming audience to find them natively.”
FRISCO, TX / ACCESS Newswire / November 13, 2026 / Hatchet, the leading provider of data analytics for the live streaming and creator marketing ecosystem and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), has released its TikTok Live for Gaming in H1 2026 Report. The report reveals key insights into TikTok Live's rapid growth in gaming live-streaming, including its audience, top games, the impact of Roblox, and the platform's growing esports presence.
Access to the report is available at: https://hatchet.gg/resources/guides/tiktok-live-for-gaming-h1-2026/
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