Gaming Has Become a Source of Real-World Style Inspiration. The Most Important Character That Gamers Are Customizing? Themselves.
Business Wire•22/10/2026•09:00 ET
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Key Highlights
- ➤80% of U.S. male gamers draw appearance inspiration from gaming characters
- ➤Philips generated approximately EUR 18 billion in 2025 sales
- ➤OneBlade trims, edges and shaves hair with one tool
- ➤OneBlade’s 360° Blade head follows facial contours
- ➤Research surveyed 1,000 U.S. male gamers ages 18–45
Expert Statements
Serkan Otles, Philips North America Regional Business Unit Leader, Grooming
“One of the things that makes gaming special is the freedom to explore different sides of yourself. You can be creative, take chances and try things you might never have considered before,” said Serkan Otles, Philips North America Regional Business Unit Leader, Grooming. “That same freedom shouldn’t stop when the game ends. With OneBlade, we want to make it easier for men to explore their style, express who they are and feel confident changing things up whenever they want.”
Gaming Has Become a Source of Real-World Style Inspiration. The Most Important Character That Gamers Are Customizing? Themselves.
New Philips Norelco OneBlade research finds 80% of male gamers take appearance inspiration from gaming characters, revealing how digital creativity is influencing style, confidence and self-expression IRL
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