General Mills Celebrates Upcoming Prime Video Series, ‘The Greatest’ with Commemorative Wheaties Box Honoring Legendary Champion, Muhammad Ali
Business Wire•22/10/2026•09:00 ET
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Key Highlights
- ➤Limited-edition Muhammad Ali Wheaties box launches October 26 exclusively on Shop.Wheaties.com
- ➤Collector’s box priced at $19.64, honoring Ali’s historic 1964 Sonny Liston victory
- ➤Prime Video series “The Greatest” premieres November 4, chronicling Muhammad Ali’s life
- ➤Double-sided design features Muhammad Ali and actor Jaalen Best as Ali
Expert Statements
Emilie Knox, Vice President and Business Unit Director for Wheaties
“For more than a century, Wheaties has stayed relevant by celebrating the athletes and cultural moments that matter to each generation. This moment, with the launch of this new series, gives us an opportunity to re-introduce Ali’s extraordinary legacy to audiences in a new way, while continuing to reinforce what it means to be a Wheaties Champion.”
General Mills Celebrates Upcoming Prime Video Series, ‘The Greatest’ with Commemorative Wheaties Box Honoring Legendary Champion, Muhammad Ali
The new collector’s Wheaties box features the icon, Muhammad Ali, alongside actor Jaalen Best, who portrays the heavyweight champion in the upcoming series “The Greatest,” coming to Prime Video on November 4
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