Giftify Successfully Completes Launch of Restaurant.com Membership, Transitioning to Recurring Revenue Model

Ketan Thakker, Chief Executive Officer of Giftify, Inc.

“When we announced this plan, we said Restaurant.com would move to membership on October 27, and it did.”

Ketan Thakker, Chief Executive Officer of Giftify, Inc.

“What we find most compelling is what membership does to the business side of Restaurant.com.”

Ketan Thakker, Chief Executive Officer of Giftify, Inc.

“Companies have been buying Restaurant.com for their customers and employees for years.”

Ketan Thakker, Chief Executive Officer of Giftify, Inc.

“Those purchases now begin a continuing relationship with a member rather than ending once the value is spent, which is a stronger benefit for our business customers and a different kind of asset for us.”

Thomas Butt, Chief Technology Officer of Giftify, Inc.

“Our goal on day one was that nothing our customers already held would be worth less, and nothing our restaurants do at the table would change.”

Thomas Butt, Chief Technology Officer of Giftify, Inc.

“Certificates purchased before the transition keep working and do not expire, redemption works the way it always has, and members now have access to the offers at our participating restaurants for as long as they remain members.”

Thomas Butt, Chief Technology Officer of Giftify, Inc.

“The transition was completed on schedule using our existing resources.”