Gilead Brings HIV Prevention to the 27th Annual Latin GRAMMY Awards®
Business Wire•12/11/2026•08:30 ET
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Key Highlights
- ➤Gilead collaborates with TelevisaUnivision and 27th Latin GRAMMY Awards on HIV prevention awareness
- ➤Ahorita Mismo! campaign targets Latino communities with HIV testing and prevention information
- ➤Activation includes red-carpet presence, celebrity interviews, Univision programming and social content
- ➤Community events planned in Los Angeles, Miami, Dallas and Houston
- ➤Gilead announced a $32 billion investment in 2025 to strengthen its U.S. footprint
Expert Statements
Ashley Gildea, Vice President, U.S. HIV Prevention, Gilead Sciences
“Music and culture have a unique power to connect us, spark conversation and make important health information feel more personal and relevant”
Ashley Gildea, Vice President, U.S. HIV Prevention, Gilead Sciences
“Through Ahorita Mismo and the Latin GRAMMY Awards, we can harness that connection to bring HIV prevention into everyday conversations and move closer to our broader ambition: a future where HIV prevention is a routine part of healthcare and everyone feels empowered to make prevention part of caring for their health.”
Gilead Brings HIV Prevention to the 27th Annual Latin GRAMMY Awards®
Ahorita Mismo! campaign encourages Latino communities to start conversations about HIV testing and prevention right now
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