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GoDaddy, Infoblox, Google and Cloudflare Demonstrate Secure AI Agent Transactions Across Platforms

PR Newswire•14/10/2026•09:00 ET
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Key Highlights

  • ➤GoDaddy, Infoblox, Google and Cloudflare demonstrate cross-platform AI-agent transactions
  • ➤IMDA collaboration introduces open Chain of Trust reference architecture
  • ➤Demonstration simulated a Madrid-Singapore flight purchase across independent platforms
  • ➤Chain of Trust blocked look-alike sellers and forged credentials before transactions
  • ➤McKinsey estimates AI agents could facilitate $3 trillion to $5 trillion in purchases by 2030

Expert Statements

Lee Wan Sie, Cluster director, AI governance and safety at IMDA

“Realising the potential of agentic AI will require trusted and interoperable foundations that can support responsible deployment at scale. Robust agent identity will be a key part of that. IMDA will continue to support industry experimentation and open standards that put the principles of our Model AI Governance Framework for Agentic AI into practice, helping businesses innovate with greater confidence and accountability”

Jared Sine, Chief strategy and legal officer at GoDaddy

“We don't need to rebuild the internet for AI agents. By extending the open standards that have connected the internet for decades, we can give agents a verifiable identity that works across platforms”

Wei Chen, Executive vice president of regulatory strategy at Infoblox

“The internet works because anyone can discover and connect with a website, regardless of who built it or where it's hosted. AI agents need that same open foundation. We appreciate IMDA's leadership in advancing trusted AI ecosystems and the opportunity to collaborate with industry partners to help make that vision a reality. By extending DNS and other established internet standards to agent discovery and identity verification, we're helping create a system where businesses can independently verify who they're dealing with, without relying on a single platform to decide who can be trusted.”

Rao Surapaneni, Vice president, Gemini Enterprise and Agent Governance Platform at Google Cloud AI

“As autonomous AI agents move into real-world enterprise workflows, establishing an open, verifiable Chain of Trust is essential. We are thrilled to collaborate with Singapore's IMDA and industry partners to operationalize their pioneering Agentic AI Governance Framework. By grounding multi-agent interactions in open standards, from capability discovery with ARD, to agent communication via A2A, and verifiable user mandates through AP2, we are enabling organizations to deploy autonomous agents with transparency, control, and scale.”

Stephanie Cohen, Chief Strategy Officer, Cloudflare

“For agentic AI to succeed at global scale, security and trust cannot be locked inside platforms. By running seller agents and trust checks at the network edge on open Internet standards, we can ensure that every transaction is fast, verifiable, and secure across any platform. We're proud to partner with Singapore's IMDA and industry partners to build a safer, open agentic web.”

GoDaddy, Infoblox, Google and Cloudflare Demonstrate Secure AI Agent Transactions Across Platforms PR Newswire

Industry collaboration with Singapore's IMDA shows how open internet standards can verify AI agent identities and establish trust throughout a financial transaction.

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