Good Protein Secures CA$128 Million and SEMCAP Partnership to Fuel Next Phase of Growth
Key Highlights
- ➤Good Protein secures CA$128 million to fund growth and expansion
- ➤SEMCAP Food & Nutrition leads acquisition with Canadian investor consortium
- ➤Good Protein products now sold in more than 4,500 Canadian stores
- ➤Good Protein has sold over 100 million shakes across 20-plus flavours
- ➤Lalonde and management retain majority ownership while continuing to lead
Expert Statements
Kate Storey, Partner at SEMCAP Food & Nutrition and head of its Vancouver office
“Protein shakes used to live in the gym and the supplement aisle. Good Protein moved them into the family grocery cart and made them accessible with a clean, nutrient dense, delicious product that people genuinely want to drink every day. That is exactly the kind of consumer shift we invest behind”
Kate Storey, Partner at SEMCAP Food & Nutrition and head of its Vancouver office
“Our job is to bring our experience, connections, and capital and keep Edward connected to people who can help him achieve his vision at scale.”
Edward Lalonde, Founder and CEO of Good Protein
“We’re incredibly proud of the momentum Good Protein has built in Canada and the trust we’ve earned from our customers”
Edward Lalonde, Founder and CEO of Good Protein
“This partnership with SEMCAP marks an exciting next chapter, bringing not only capital but deep retail expertise, valuable relationships and access to new markets and talent. Together, we see tremendous opportunity to expand our reach while staying true to the products, quality and values that have made Good Protein successful from day one.”
John Haugen, Managing Partner of SEMCAP Food & Nutrition
“While Good Protein has already crafted a strong brand and leadership position, we see significant headroom, especially for a product so in step with today’s health-minded consumer”
John Haugen, Managing Partner of SEMCAP Food & Nutrition
“During our team’s decades of work in the food space we’ve seen what happens when a founder-led brand with real consumer loyalty gets the right operating support behind it. Good Protein has that same profile, and we’re proud to partner with FCC, Del Monte Corporation, and other Canadian-based investors to facilitate the brand's next stage of growth.”
MONTREAL and VANCOUVER, British Columbia and WAYNE, Pa., Nov. 10, 2026 (GLOBE NEWSWIRE) -- Good Protein, maker of all-in-one protein shakes, today announced it has secured CA$128 million to drive continued growth and expansion. The acquisition was led by growth equity platform SEMCAP Food & Nutrition and a consortium of Canadian investors, including Farm Credit Canada (FCC), a leading provider of financing and investment capital to Canadian agri-food businesses, Roynat Equity Partners (Roynat), and Fondaction. The acquisition was also supported by Del Monte Corporation (NYSE: DMC) an active strategic food investor and global fruit and vegetable business who has backed a number of SEMCAP financings. This strategic partnership and capital infusion will support further Good Protein penetration within the Canadian market, the development of new products, and future geographic expansion.
Since Edward Lalonde launched it in 2019 as a one-person operation, Good Protein has become one of the fastest-growing brands in Canadian grocery. Its clean-label, non-dairy, all-in-one protein shakes are now sold in more than 4,500 stores across Canada, complemented by a strong and established direct-to-consumer e-commerce business with a loyal community of customers.
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