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GoodRx Launches Employer Direct Weight Loss Offering

Business Wire•29/10/2026•09:15 ET
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Key Highlights

  • ➤GoodRx (GDRX) launches Employer Direct weight loss offering nationwide
  • ➤Employers choose eligible GLP-1 medications and contribution levels
  • ➤Offering includes manufacturer pricing for Wegovy, Foundayo, and Zepbound KwikPen
  • ➤GoodRx partners with Novo and administers Lilly Employer Connect
  • ➤GoodRx Companion subscription expands to Employer Direct in January 2027

Expert Statements

Wendy Barnes, President and CEO of GoodRx

“For many employers, the question is not whether they want to support GLP-1 access, but how to make it affordable for employees and manageable within their benefits budgets”

Wendy Barnes, President and CEO of GoodRx

“GoodRx Employer Direct creates a model that combines manufacturer-sponsored employer pricing with flexible employer funding, care, and fulfillment. It gives employers greater control, creates a clearer path to treatment for employees, and extends GoodRx’s access platform into a significant new channel.”

Tom Scales, Senior Vice President, Market Access and Public Affairs at Novo

“The value of employer-sponsored access depends on making treatment easy for employees to obtain”

Tom Scales, Senior Vice President, Market Access and Public Affairs at Novo

“Through our work with GoodRx, Wegovy pricing for employer programs will be available at retail pharmacies nationwide, giving employers a scalable way to support access and employees a familiar, convenient way to fill their prescriptions.”

Theresa Richardson, Chief Talent Officer at Withum

“Our Team Members want access to GLP-1 medications, so we sought a solution that could meet that need without increasing cost uncertainty”

Theresa Richardson, Chief Talent Officer at Withum

“We chose GoodRx Employer Direct because it provides access to manufacturer-direct pricing, along with the flexibility to determine which medications to support and how much to contribute. This allows us to offer a benefit with predictable costs while giving our Team Members a straightforward path to treatment.”

Norman Lewis, Partner and Senior Vice President at USI Insurance Services

“Employers need confidence that a new benefit will work in practice for both their organization and their employees.”

Norman Lewis, Partner and Senior Vice President at USI Insurance Services

“We recommend GoodRx Employer Direct because it combines established manufacturer relationships with access through a simple and reliable platform. That combination gives our clients optionality and better transparency than through their health plan provider.”

Early demand signals a shift toward flexible GLP-1 benefit models that help employers support employee access and transparent costs

* Employers select eligible GLP-1 medications, set contribution levels, and can add clinical care through GoodRx for Weight Loss

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