Google raises Pixel 10a price by $100 as memory costs climb
Stockwhiz•02/10/2026•14:26 ET
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Key Highlights
- ➤Pixel 10a base price rose $100 to $599 (GOOGL)
- ➤256GB Pixel 10a now costs $699
- ➤Pixel 10a prices reached $849 in Canada, £599 in the U.K., €649 in Europe
- ➤Google warned higher component costs would eventually reach other devices
- ➤Memory and storage prices rose roughly four times over three quarters
Expert Statements
Tim Cook, CEO of Apple
“the component cost environment as unlike anything he had seen in more than 40 years in the industry”
Google (GOOGL) raised the Pixel 10a’s base price by $100 to $599, citing rising memory costs as component pressures spread across the consumer electronics industry.
The 256GB Pixel 10a rose to $699, while the 128GB model carries its new price at the Google Store, Amazon and Best Buy. Internationally, the phone now costs $849 in Canada, £599 in the United Kingdom and €649 in Europe, according to 9to5Google, which first reported the change.
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