GoPro Announces Second Quarter Results
PR Newswire•10/08/2026•16:21 ET
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Key Highlights
- ➤Q2 revenue $105 million, down 31% year-over-year; hardware revenue fell 39.9% to $75.953 million.
- ➤GAAP net loss $51 million, or $(0.30) per share, versus $16 million, or $(0.10), prior year.
- ➤Non-GAAP net loss $36 million, or $(0.21) per share, versus $12 million, or $(0.08), prior year.
- ➤Adjusted EBITDA negative $29 million versus negative $6 million; decline reached 418.4% year-over-year.
- ➤Subscription and service revenue $29 million, up 11%, including $2 million from AI content licensing.
- ➤Subscriber attach rate hit record 69% versus 54%; subscription ARPU increased 9% year-over-year.
- ➤Board evaluating potential sale and other strategic alternatives; process began in May to maximize shareholder value.
- ➤MISSION 1 PRO and compact cinema cameras began shipping globally through GoPro.com and retail partners.
Expert Statements
Nicholas Woodman, Founder and CEO of GoPro
“In Q2, we expanded the performance and creative potential of our camera lineup with the launch of the MISSION 1 Series of cameras and continued to advance our strategic review process to maximize shareholder value. I'm excited about our new and upcoming products as they further establish GoPro as one of the world's most exciting digital imaging companies and brands,”
New MISSION 1 Series of Cameras Available On-line and Through Retailers Globally
SAN MATEO, Calif., Aug. 10, 2026 /PRNewswire/ -- GoPro , Inc. (NASDAQ: GPRO) announced financial results for its second quarter ended June 30, 2026, and posted management commentary in the investor relations section of its website at https://investor.gopro.com .
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