GoPro Named Official POV Camera Partner of the Freeride World Tour, the World's Biggest Freeride Ski and Snowboard Competition, Through 2028
PR Newswire•10/11/2026•09:01 ET
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Key Highlights
- ➤GoPro (GPRO) extends official Freeride World Tour POV camera partnership through 2028
- ➤2026 Tour content generated over 250 million video views across FWT and GoPro channels
- ➤GoPro supports five-episode “Freeride: No Second Run” docuseries following 2026 season
Expert Statements
Nicolas Hale-Woods, Founder & CEO of the Freeride World Tour
“Since 2013, and now heading into our 15th season together, GoPro has given fans the rider's view of every Freeride World Tour run. Extending our partnership keeps that perspective at the center of how we share this sport with the world. This POV dimension is essential, and we are grateful for the trust and long-term collaboration of a brand as iconic as GoPro.”
Rick Loughery, Senior Vice President of Global Marketing and Digital Commerce at GoPro
“The Freeride World Tour is one of GoPro's most important stages, both for our cameras and for the jaw-dropping moments they capture on the world's most demanding ski and snowboard terrain. Continuing our partnership through 2028 lets us keep bringing fans closer to this incredible competition.”
GoPro Named Official POV Camera Partner of the Freeride World Tour, the World's Biggest Freeride Ski and Snowboard Competition, Through 2028 PR Newswire
Now Streaming: 'Freeride: No Second Run,' a New GoPro-Supported Docuseries Following the 2026 Tour Season
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