Gracenote and Magnite Bring Greater Content Intelligence to CTV Curation
PR Newswire•10/11/2026•09:01 ET
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Key Highlights
- ➤Magnite expands Gracenote collaboration to curate custom CTV deals
- ➤Custom deals target specific CTV inventory on Magnite SpringServe
- ➤Buyers activate deal IDs through Magnite ClearLine or preferred DSP
- ➤Gracenote content graph covers 58 million TV and streaming titles
- ➤U.S. advertisers and agencies can now request custom deals
Expert Statements
Jake Richardson, Vice president of partnerships at Gracenote
“With Magnite, we’re bringing CTV content intelligence into deal creation, giving buyers the context to assess relevance, suitability and brand alignment before they bid.”
Kristen Williams, Senior vice president, Strategy Partnerships at Magnite
“Our partnership with Gracenote enriches publisher inventory and helps buyers discover valuable programming.”
Kristen Williams, Senior vice president, Strategy Partnerships at Magnite
“Curation at the platform level brings greater consistency and scale to a fragmented CTV landscape while preserving what differentiates each publisher’s offering.”
Kristen Williams, Senior vice president, Strategy Partnerships at Magnite
“Together, we’re making it more intuitive for buyers to find content that fits their brands and reach audiences invested in what they’re watching.”
Gracenote and Magnite Bring Greater Content Intelligence to CTV Curation PR Newswire
Buyers can now access custom CTV deals across on-demand and live content
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