Groupon Relaunches LivingSocial as an Agent-First Experience Marketplace

Dusan Senkypl, Chief Executive Officer of Groupon

“We believe agents will become the dominant pathway by which people discover, compare and buy local experiences”

Dusan Senkypl, Chief Executive Officer of Groupon

“Experience operators need to be found all over again as people hand more of their planning to agents. We are building LivingSocial to connect the agent economy with experience operators, starting with those who already sell through Groupon.”

Haley Ward, Vice President of Sales, Hudson Yards Experiences (Edge Immersive Observation Deck)

“Edge Immersive Observation Deck has had a great experience working with Groupon to welcome guests from around the world 100 stories above NYC. We are excited to extend our partnership through LivingSocial and extend our reach through their fantastic agent network.”

Judy Gauthier, Chief Commercial Officer, Go City

“Go City and Groupon share a vision for the future of how people discover and book experiences. We're excited to be a launch partner for the new LivingSocial and to help shape a more intelligent, AI-powered way for travelers to discover the best things to do. This is an exciting opportunity to connect more customers with Go City experiences while building on our longstanding partnership with Groupon.”

Alexi Tabrizi, Executive Vice President, Distribution & Revenue Growth, Big Bus Tours

“It's more important than ever tour operators and attractions understand how to position ourselves and our distribution strategies for the AI transformation. I am very impressed by Groupon's LivingSocial initiative in particular. They clearly understand the fundamental differences in a marketplace built for human search and comparison, and what a platform built for agents acting for humans needs. We are still in the very early days of how AI will transform travel discovery and booking behavior so it is critical the big industry players are testing, learning and adapting as quickly as possible. Thankful for Groupon in getting ahead of the curve.”