Gutter Supply Accelerates B2B Growth with BigCommerce and Feedonomics, Replacing 20-Year Legacy Platform with Modern Commerce Engine

Mike Milliman, Partner at Gutter Supply

“We spent 20 years building on our custom site, but we eventually hit a ceiling”

Mike Milliman, Partner at Gutter Supply

“When a shopping cart upgrade took nine months to a year, we realized we needed a different approach. BigCommerce lets us move at the speed our business demands. Now our marketing team can execute campaigns directly, and we can roll out new features without waiting months for custom development. More importantly, we're no longer dependent on a single person to keep the lights on.”

Mike Milliman, Partner at Gutter Supply

“The old platform had features we'd rigged together over the years”

Mike Milliman, Partner at Gutter Supply

“We learned that many of those features like tiered pricing, special contractor pricing and shopping lists are standard B2B capabilities on BigCommerce. More importantly, BigCommerce gave us the flexibility to build the custom features our contractors actually need, like Custom Cutting and guided material selection. They are purpose-built for how contractors buy. I doubt we could have ever developed them on our old platform, and even if we could, we'd have spent a year getting them right.”

Lance Owide, Vice President of B2B Products at Commerce

“A lot of distributors sitting on 20 years of custom code assume replatforming is a two-year project, so they keep patching”

Lance Owide, Vice President of B2B Products at Commerce

“Gutter Supply looked at the nine-month cart upgrade and realized there had to be a better way. What they got back was speed: their marketing team ships campaigns without a developer in the loop, and the engineering work that's left goes toward improving the buying experience their contractors actually asked for, driving business growth.”

Tom Di Domenico, Executive Vice President of Digital Strategy and Technology at Amsive

“The thing that impressed us about Gutter Supply's approach was their clarity on what contractors needed combined with their willingness to embrace a modern platform to deliver it”

Tom Di Domenico, Executive Vice President of Digital Strategy and Technology at Amsive

“With BigCommerce and a composable architecture, we could include purpose-built features like Custom Cutting and QuickShop without reinventing the wheel. The platform's native B2B capabilities let us focus engineering effort on what truly differentiates Gutter Supply in the market, not on building commodity ecommerce features from scratch.”