Halloween Budgets Top Thanksgiving: 38% Plan to Spend $300 or More, CIT Bank Survey Finds
PR Newswire•07/10/2026•08:00 ET
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Key Highlights
- ➤38% plan to spend $300 or more on Halloween, versus 19% for Thanksgiving
- ➤Halloween spending averages $210; Millennials plan $308 and Gen Z $270
- ➤63% report greater price sensitivity toward Halloween costs than last year
- ➤61% begin Halloween shopping before October, including 42% in September
Expert Statements
Jose Castro, head of CIT Bank, a division of First Citizens Bank
“Halloween is one of the most exciting moments of the year, and Americans are going all in with costumes, decorations, haunted houses and weekend parties. They are also planning wisely, shopping early, and getting creative with DIY decorations and bulk candy.”
Jose Castro, head of CIT Bank, a division of First Citizens Bank
“Setting money aside ahead of big moments like Halloween, ideally in a high-yield savings account like CIT Bank Platinum Savings, lets you enjoy every bit of the celebration while keeping your other financial goals on track.”
Halloween Budgets Top Thanksgiving: 38% Plan to Spend $300 or More, CIT Bank Survey Finds PR Newswire
New research shows Millennials and Gen Z plan to outspend the $210 overall average, even as consumers report greater sensitivity to Halloween costs.
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