Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
PR Newswire•29/10/2026•07:10 ET
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Key Highlights
- ➤North American retail sales rose 9% in Q3 2026, accelerating from 3% growth.
- ➤Global retail sales increased 5%, while dealer inventory declined 26% year over year.
- ➤HDMC revenue fell 10% to $964 million; operating income declined 18% to $44 million.
- ➤HDI net income dropped to $43 million from $377 million, primarily reflecting HDFS comparison effects.
- ➤HDMC and HDFS full-year guidance raised; HDMC operating income now $25-$55 million.
- ➤LiveWire withdrew its 2026 guidance.
Expert Statements
Artie Starrs, President and CEO of Harley-Davidson
“We are pleased with the continued progress made toward aligning wholesale activity with retail demand, achieving a further 26 percent reduction in dealer inventory while delivering 5 percent growth in global retail sales compared with Q3 2025. North America sales were up for the 4(th) consecutive quarter, demonstrating an entrenched foothold in our home market.”
Artie Starrs, President and CEO of Harley-Davidson
“We are encouraged by the improvement in our key growth drivers over the quarter. Models like the Super Glide(®) and Deadwood™ are creating deeper connection between the brand and riders, our dealer network is becoming increasingly profitable, and we are actioning our Back to the Bricks strategy – just one full quarter into execution – in partnership with our dealers.”
Troy Alstead, Chairman of the Board of Harley-Davidson
“Tony and Bryan are complementary additions to the Board and Harley-Davidson leadership. Tony's three-decade long track record of driving profitability, mitigating risk, and overseeing product development across a global manufacturing footprint provides invaluable perspective. Likewise, Bryan's experience in tax, public policy, and corporate governance, together with Board experience in the financial services and insurance industries, deepens our audit and risk knowledge across both HDMC and HDFS.”
Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance PR Newswire
MILWAUKEE, Oct. 29, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2026 results, announced the addition of two new members to its Board of Directors, and raised HDMC and HDFS full-year guidance for the 2(nd) time this year following strong execution in Q3 2026.
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