HarrisQuest MCP Launches, Putting Brand Intelligence Inside the AI You Already Use
Key Highlights
- ➤HarrisQuest launches MCP connector integrating licensed brand data with major AI assistants
- ➤Connector provides over 50 licensed metrics, updated daily, with sample sizes and definitions
- ➤MCP supports read-write workflows, saving reports, views, competitive sets and audience segments
- ➤Test with 25 simultaneous users produced 1.7-second median response time
- ➤AI Visibility feature will track brand recommendations in ChatGPT, Gemini and Claude later this month
Expert Statements
Justin Pincus, Managing Director and Head of Product, HarrisQuest
“We're obsessed with helping our clients move faster without compromising accuracy. Connecting AI and HarrisQuest in both directions makes that possible: reports that refresh on a schedule, our data blended with their own sources, and work written straight back to the platform”
Jonathan Gardner, CEO, HarrisQuest
“HarrisQuest MCP puts brand and reputation insights directly into the hands of more teams across our clients' organizations. By bringing our latest data into the AI tools and workflows teams use every day, we're helping them move beyond waiting for insights to putting them to work in real time, from shaping briefs to informing prompts and driving better business decisions”
NEW YORK CITY, NY / ACCESS Newswire / October 15, 2026 / For most teams, brand data lives in one tool, and the work happens in another. Today, HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, a Stagwell (NASDAQ:STGW) company and part of The Marketing Cloud, now brings the two together with HarrisQuest MCP (Model Context Protocol), a common way to connect an AI assistant to external data and tools. It puts a client's full subscription inside Claude, ChatGPT, Gemini or Microsoft Copilot, where it works beside the company's own data. Ask ChatGPT how trust in your brand compares with your three closest competitors. The answer comes back with its sample size and definition attached. Ask again, and the assistant saves the chart to your report in the HarrisQuest software.
AI assistants can read what the web says about a brand, but they can't interview the people who buy it. HarrisQuest, powered by The Harris Poll, does that every day: about 200 interviews per brand each week, across more than 4,000 brand-market combinations in 24 countries.
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