Harrow Launches HarrowRx Platform
Key Highlights
- ➤Harrow launches HarrowRx, an EMR-integrated prescribing and access pharmacy platform
- ➤HarrowRx enables single-destination prescribing for Harrow’s entire branded product portfolio
- ➤PhilRx powers pharmacy operations, routing prescriptions through appropriate fulfillment channels
- ➤Platform connects eligible patients with benefits verification, savings, and support programs
- ➤Harrow intends to expand HarrowRx with additional features, services, and products
Expert Statements
Mark L. Baum, Chief Executive Officer of Harrow
“When I visit with customers, I consistently hear the same frustrations: figuring out which specialty pharmacy or hub handles each product, remembering to complete prior authorization forms, and making sure patients have access to every available manufacturer savings program”
Mark L. Baum, Chief Executive Officer of Harrow
“We created HarrowRx to take that complexity off their plates and build upon the trust that our customers have in the Harrow brand. Harrow has always been willing to challenge the status quo to find better ways to serve physicians and patients. With our entire branded portfolio in one place within the EMR, we believe HarrowRx will become the go-to destination for prescribing Harrow medicines. As we continue to grow, we intend to add more features, services, and products, increasing the presence and value HarrowRx provides to our customers and their patients.”
Baylee Douglas, Certified Ophthalmic Technician at Duke University Eye Center
“In a busy ophthalmology practice, the work doesn’t end when a physician makes a treatment decision”
Baylee Douglas, Certified Ophthalmic Technician at Duke University Eye Center
“Getting a prescription to the right pharmacy and helping patients navigate the steps that follow can involve a great deal of coordination. Because Harrow offers several products prescribed in our practice, having a single prescribing destination within the EMR we already use could help simplify that process. I work with medication access and prescription coordination every day, and I see firsthand how complicated these workflows can become. Reducing unnecessary steps for physicians and staff while making it easier for patients to access their prescribed treatment is a meaningful step forward.”
Paul Karpecki, OD, Director of Cornea and External Disease at Kentucky Eye Institute
“For optometrists treating chronic conditions such as dry eye, prescribing is only one part of helping patients begin therapy”
Paul Karpecki, OD, Director of Cornea and External Disease at Kentucky Eye Institute
“HarrowRx offers a straightforward way to prescribe Harrow medicines and connect eligible patients with available affordability support. This kind of common-sense innovation is what I have come to expect from Harrow and demonstrates how they understand the way my practice actually works.”
NASHVILLE, Tenn., Nov. 02, 2026 (GLOBE NEWSWIRE) -- Harrow (Nasdaq: HROW), a leading provider of ophthalmic disease management solutions in North America, today announced the launch of HarrowRx, a prescribing and access pharmacy platform that enables eyecare professionals to access Harrow’s entire portfolio directly within the electronic medical record (EMR) systems they already use. By connecting prescribing to product-specific fulfillment and patient-support services, HarrowRx is designed to make Harrow a more integrated part of a practice’s daily workflow.
Harrow believes HarrowRx is the first platform of its kind developed by a U.S. ophthalmic pharmaceutical company. Today, prescribing ophthalmic medicines can mean navigating multiple specialty pharmacies, fulfillment channels, and patient savings programs. With HarrowRx, which is powered by Harrow’s preferred pharmacy partner, PhilRx, eyecare professionals can prescribe all of Harrow’s branded products through a single destination in a connected EMR. The HarrowRx platform routes each prescription to the appropriate fulfillment channel and helps eligible patients access available support, creating a simple, reliable, and trusted experience for practices and a clearer path to treatment for patients.
Get started
Create a free account to read the full story.