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Health Insurance Open Enrollment Survey: 57% of Americans Say Picking a Health Plan Is Stressful

PR Newswire•28/10/2026•09:00 ET
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Key Highlights

  • ➤84% feel health insurance is intentionally designed to be confusing
  • ➤57% find open enrollment stressful; 53% equate plan selection with federal taxes
  • ➤48% have used AI to review health insurance options
  • ➤68% of ACA enrollees worry about affordable 2027 coverage
  • ➤58% of insured Americans skipped or delayed care over out-of-pocket costs

Expert Statements

Derrick Duke, CEO of eHealth

“Health benefits open enrollment is a stressful time for many Americans, given the complexity of reviewing, understanding and selecting the right insurance plan based on individual needs and preferences.”

Derrick Duke, CEO of eHealth

“This report highlights the need for improved consumer education and support, as making informed coverage decisions can improve access to quality care, contribute to well-being and protect consumers from unexpected medical costs.”

Health Insurance Open Enrollment Survey: 57% of Americans Say Picking a Health Plan Is Stressful PR Newswire

84% of Americans say it feels like health insurance is designed to be confusing on purpose

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