HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection
Business Wire•14/10/2026•08:00 ET
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Key Highlights
- ➤HEINZ launches six ready-to-eat soup recipes exclusively in Canada
- ➤New portable bag format marks HEINZ’s first Canadian ready-to-eat soup entry
- ➤HEINZ Soup Collection rolls out nationwide in Canada this month
- ➤76% of Canadians purchase soup, according to NIQ Homescan data
- ➤Over 80% of ready-to-eat and condensed soup still sells in cans
Expert Statements
Kelly Fleming, Chief Marketing Officer, Kraft Heinz Canada
“Canadians know HEINZ for making everyday foods better, and we see an opportunity to bring that same standard to more parts of the grocery store.”
Kelly Fleming, Chief Marketing Officer, Kraft Heinz Canada
“Soup is a category Canadians already love, but one that we believe is ready for something new.”
Kelly Fleming, Chief Marketing Officer, Kraft Heinz Canada
“We’ve paired carefully crafted recipes with a more convenient format to deliver a satisfying, ready-to-eat option for the aisle.”
HEINZ Takes Soup Beyond the Can with New Ready-To-Eat Soup Collection
HEINZ becomes the first major brand to introduce ready-to-eat soup in a portable bag—six elevated recipes that bring bold flavour and everyday convenience to Canada’s soup aisle
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