Herbal Essences Brings Its #1 Best-Selling Rose Hips Floral Scent to Frizz Care with the New Twist & Bloom Collection
Business Wire•10/11/2026•09:05 ET
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Key Highlights
- ➤Twist & Bloom collection launches with first blooming rinse-off hair mask
- ➤Rose Hips fragrance extends into Herbal Essences frizz-care treatments
- ➤Collection promises up to 100 hours of frizz control
- ➤Twist & Bloom Smoothing Mask priced at $9.99, available across three online retailers
Herbal Essences Brings Its #1 Best-Selling Rose Hips Floral Scent to Frizz Care with the New Twist & Bloom Collection
The three-step regimen layers the signature floral fragrance from shower to styling, with up to 100 hours of frizz control, starting at $9.99*
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