Herc Holdings Inc. Announces CEO Succession Plan
Key Highlights
- ➤Aaron Birnbaum to become Herc Holdings CEO effective Jan. 1, 2027
- ➤Larry Silber to transition from CEO to executive chairman
- ➤Birnbaum will retain presidency and join Herc Holdings’ Board
- ➤Michael Kelly to become lead independent director Jan. 1, 2027
- ➤Herc Holdings reported 2025 total revenue of approximately $4.4 billion
Expert Statements
Larry Silber, CEO of Herc Rentals
“Leading Herc Rentals over the past 11 years has been an honor and privilege, and I am incredibly proud of what our team has accomplished together.”
Larry Silber, CEO of Herc Rentals
“Our success has been built on the dedication of our people, a relentless focus on our customers and a clear strategy for long-term growth.”
Larry Silber, CEO of Herc Rentals
“Aaron’s leadership has been key to that success, and I am confident that he is the right person to guide Herc Rentals into its next chapter.”
Aaron Birnbaum, President of Herc Rentals
“I am honored to take on this role and grateful for the strong foundation Larry and our team have established.”
Aaron Birnbaum, President of Herc Rentals
“Having spent my career with Herc Rentals, I have tremendous confidence in our people and our strategy, and I have never been more energized by our technology, customer-focused solutions, and our execution.”
Aaron Birnbaum, President of Herc Rentals
“I look forward to building on our momentum, further strengthening our market leadership, and creating value for our customers, team members and shareholders.”
Patrick Campbell, Board chairman of Herc Holdings
“This transition reflects the strength of our succession planning process, and the high-performing culture Larry has fostered throughout his tenure.”
Patrick Campbell, Board chairman of Herc Holdings
“On behalf of the Board, I thank Larry for his exceptional leadership over the past 11 years.”
Patrick Campbell, Board chairman of Herc Holdings
“He has guided Herc Rentals through a period of significant transformation, including its 2016 spinoff to an independent public company, record expansion of its geographic reach and specialty rental capabilities, advances in customer-facing technologies, and the landmark acquisition of H&E Equipment Services.”
Patrick Campbell, Board chairman of Herc Holdings
“Aaron has been an integral part of that progress, and his strategic vision, operational expertise and proven leadership give the Board great confidence in the Company’s future.”
* Aaron Birnbaum to succeed Larry Silber as Chief Executive Officer * Silber to transition to Executive Chairman of the Board * Leadership changes effective Jan. 1, 2027 Herc Holdings Inc. (NYSE: HRI), one of North America’s leading equipment rental suppliers operating through Herc Rentals Inc. (“Herc Holdings,” “Herc Rentals” or the “Company”), today announced that, as part of the Company’s planned leadership succession, Aaron Birnbaum, currently president, will succeed Larry Silber as chief executive officer, effective Jan. 1, 2027. Birnbaum will also continue in his role as president and will join the Company’s Board of Directors (the “Board”) at that time. Silber, who has served as CEO since 2015 and a member of the Board since 2016, will transition to executive chairman of the Board.
“Leading Herc Rentals over the past 11 years has been an honor and privilege, and I am incredibly proud of what our team has accomplished together,” said Silber. “Our success has been built on the dedication of our people, a relentless focus on our customers and a clear strategy for long-term growth. Aaron’s leadership has been key to that success, and I am confident that he is the right person to guide Herc Rentals into its next chapter.”
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