Hertz Survey Reveals How Travelers Are Adapting Their Holiday Plans Amid Higher Travel Costs
PR Newswire•29/10/2026•09:00 ET
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Key Highlights
- ➤Thanksgiving Hertz bookings up 16% year over year
- ➤Christmas and New Year's Hertz bookings up 7% year over year
- ➤Six in 10 travelers say higher airfares make driving more likely
- ➤37% of Thanksgiving travelers are driving instead of flying to save money
- ➤Cyber Sale offers up to 30% off qualifying rentals starting Nov. 20
Expert Statements
Chris Berg, President of Rental at Hertz
“Travelers are looking for ways to stretch their holiday budgets without giving up time with family and friends.”
Chris Berg, President of Rental at Hertz
“For families or groups traveling together, loading everyone into a rental car rather than buying several airline tickets may help make the trip more affordable and give them more flexibility over when they come and go.”
Hertz Survey Reveals How Travelers Are Adapting Their Holiday Plans Amid Higher Travel Costs PR Newswire
Travelers are prioritizing affordability this holiday season by choosing road trips, extending stays and leaving earlier
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