Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck & Off-Road Portfolio in Toyota Truck and SUV Performance
Key Highlights
- ➤Holley acquires SXTH Element; transaction terms were not disclosed
- ➤SXTH Element expands Holley’s Modern Truck & Off-Road portfolio for Toyota platforms
- ➤SXTH Element supports Toyota Tacoma, 4Runner, Tundra, Sequoia and Land Cruiser
- ➤Holley plans to expand SXTH Element distribution through its B2B partner network
Expert Statements
Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands
“We are disciplined about the brands we bring onto our platform. We look for founder-led businesses with authentic enthusiast credibility, a reputation for product excellence, strong growth in a large addressable market, and meaningful upside that Holley’s scale and resources can unlock. SXTH Element fits that profile”
Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands
“That same discipline has guided us as we moved capital out of businesses that no longer fit our growth and margin goals and into categories where enthusiast demand is building. We believe SXTH Element gives our Modern Truck & Off-Road business an immediate foothold with a new base of enthusiasts, who love Toyota Trucks and SUVs”
Dan Wagoner, Co-owner of SXTH Element
“Holley is an iconic leader in performance and joining that legacy is an exciting next step for SXTH Element”
Dan Wagoner, Co-owner of SXTH Element
“We look forward to continuing to deliver for our customers while supporting Holley’s broader vision for the future of the automotive aftermarket”
Mark Scallan, Co-owner of SXTH Element
“I’m proud of what we’ve built at SXTH Element and excited to join the Holley team”
Mark Scallan, Co-owner of SXTH Element
“As enthusiasts ourselves, we’re looking forward to what we can build together for the community that got us here”
NASHVILLE, Tenn., Oct. 29, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced it has acquired SXTH Element, a Spartanburg, S.C.-based maker of engineered forced-induction and airflow upgrades focused on late-model Toyota platforms. The terms of the transaction were not disclosed.
SXTH Element joins Holley’s Modern Truck & Off-Road consumer vertical, expanding Holley’s reach into new product categories and vehicle platforms. SXTH Element’s product line spans cold-air intakes, intercoolers, charge pipes, turbo inlets and catch cans, with a strong track record of bringing products to market within months of new Toyota model launches. The founding team will continue to lead the business, and the transaction is structured to incentivize continued growth following the acquisition.
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