Holley Performance Brands and Amotiv Form Strategic Collaboration to Expand Brand Reach Across North America, Australia and New Zealand
Key Highlights
- ➤Holley (HLLY) and Amotiv (AOV) form strategic collaboration across three geographic markets
- ➤Flowmaster Engineered by Ryco launches high-performance oil filters in North America
- ➤2027 opportunities include DBA brake and XClutch distribution through Holley channels
- ➤Amotiv may distribute select Holley products across Australia and New Zealand
Expert Statements
Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands
“Over the past year, we’ve built a strong working relationship with Amotiv’s leadership team and developed real respect for the engineering depth and operational discipline across their business. We share a commitment to the enthusiasts who rely on our brands, and we’re excited to build on that foundation as we grow together.”
Graeme Whickman, Managing Director and Chief Executive Officer of Amotiv Limited
“Holley has built an exceptional team, infrastructure and operating platform in North America, and the time we’ve spent together has made clear how well our two businesses complement each other. We look forward to working closely with the Holley team to unlock that potential and grow our brands.”
NASHVILLE, Tenn., Oct. 26, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, and Amotiv Limited (ASX: AOV), which owns a portfolio of companies specializing in the automotive aftermarket and accessories sector, today announced a strategic collaboration designed to expand the reach of each company’s brands across North America, Australia and New Zealand. The collaboration pairs Holley’s iconic enthusiast brands and established North American customer channels with Amotiv’s portfolio of automotive aftermarket brands and its product and technical capabilities.
The collaboration supports Holley’s strategy of extending its iconic brands into adjacent product categories and broadening the solutions available to its customers, while offering Amotiv broader access to the North American performance aftermarket. Over time, the companies expect the relationship to introduce complementary products in each other’s markets and to create opportunities for collaboration across selected operational and technical capabilities.
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