Holley Performance Brands Announces Its Preferred Auto Parts Partnership With Universal Studios Hollywood and the All-New High Speed Roller Coaster, “Fast & Furious: Hollywood Drift,” Now Open
Key Highlights
- ➤Holley becomes Universal Studios Hollywood’s Preferred Performance Auto Parts Partner
- ➤Fast & Furious: Hollywood Drift now features Holley portfolio brands in recreated film props
- ➤Fast & Furious franchise has earned more than $7 billion worldwide
- ➤Fast & Furious: Hollywood Drift reaches speeds up to 72 MPH and 3.6 Gs
Expert Statements
Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands
“Holley Performance Brands is deeply rooted in enthusiast culture, and few entertainment franchises have done more to celebrate and amplify that culture than Fast & Furious”
Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands
“From the early films to this new attraction at Universal Studios Hollywood, our brands have had a meaningful connection to the performance community that helped make this franchise so iconic.”
Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands
“We are proud to be a part of ‘Fast & Furious: Hollywood Drift’ and help bring a level of authenticity that automotive enthusiasts will recognize and appreciate.”
NASHVILLE, Tenn., Nov. 02, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE:HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high performance aftermarket, has joined Universal Studios Hollywood as the Preferred Performance Auto Parts Partner for the theme park’s all-new high speed roller coaster, “Fast & Furious: Hollywood Drift, featuring an array of recreated film props within the ride’s boarding queue.
This exciting collaboration with Universal Studios Hollywood extends the long-running connection with Universal Pictures’ Fast & Furious franchise, showcasing many of Holley Performance Brands as they appeared in a variety of props from the films. As guests queue up for the ride, they will have a chance to experience an up-close look at many of the high-performance brands from within Holley’s portfolio. These include NOS Nitrous Oxide Systems, Holley, Flowmaster, MSD, Hurst, AEM, B&M, Racepak, RaceQuip, Simpson, Stilo, HANS, APR and Dinan.
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