Holley Performance Brands Highlights New Products, SXTH Element Acquisition and Amotiv Collaboration at SEMA 2026
Key Highlights
- ➤SXTH Element acquisition expands Holley’s late-model Toyota truck and SUV offerings
- ➤Amotiv collaboration targets Flowmaster Engineered by Ryco Performance Oil Filters
- ➤Flowmaster enters filtration using Ryco’s SynTec technology for North America
- ➤AEM and Edge will launch and showcase new performance products at SEMA 2026
- ➤Holley will meet top distribution partners to align on 2027 priorities
Expert Statements
Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands
“SEMA provides an important platform to demonstrate the strength of our brands, the innovation taking place across our business and the partnerships helping us expand our reach,”
Matthew Stevenson, President and Chief Executive Officer of Holley Performance Brands
“Our focus remains on delivering meaningful product innovation, connecting with enthusiasts and creating new opportunities across the automotive aftermarket. This year’s show reflects the breadth of our portfolio and the work our teams are doing to position Holley for long-term success.”
NASHVILLE, Tenn., Nov. 03, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced its plans for the 2026 SEMA Show, Nov. 3–6 at the Las Vegas Convention Center. In Central Hall Booth #22463, Holley will host its first-ever in-booth press conference on Tuesday, Nov. 3, at noon PST, where leaders from American Performance, Modern Truck & Off-Road, Safety & Racing, and Euro & Import will introduce new products and highlight five builds and displays featuring brands from across Holley’s portfolio.
Holley’s SEMA presence follows its Oct. 29 acquisition of SXTH Element and Oct. 26 announcement of a strategic collaboration with Amotiv Limited (ASX: AOV). Both will be highlighted in the booth alongside new product launches from AEM and Edge. Holley will also meet with its top distribution partners during SEMA week to align on priorities and opportunities for 2027.
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