HP Brings Ferrari’s Creative Vision to Life for the Special Austin GP Livery
Key Highlights
- ➤HP technology enables Ferrari’s special Austin Grand Prix race livery.
- ➤Display car features hidden graphics engineered to fluoresce blue under ultraviolet light.
- ➤HP adapted invisible blue ink for the HP Indigo 200K Digital Press.
- ➤Development insights could support packaging, commercial print and brand protection applications.
Expert Statements
Anneliese Olson, President, Imaging, Printing, and Solutions, HP Inc.
“Our partnership with Scuderia Ferrari HP pushes us to explore new possibilities for our technology”
Anneliese Olson, President, Imaging, Printing, and Solutions, HP Inc.
“HP printing and color science engineers worked alongside Ferrari’s designers and engineers from the outset, bringing together expertise from across HP to turn ambitious concepts into a race-ready reality and generate insights we can apply to future customer challenges.”
Silvia Cavallaro, Head of Color and Trim at Ferrari
“The livery celebrates the journey from idea to reality. Every Ferrari starts with creativity, sketches and engineering expertise long before the car reaches the track. Thanks to our collaboration with HP, we were able to bring that process to life visually and tell a story that reveals the craftsmanship and innovation behind the performance.”
News highlights: * The special Austin livery marks the latest expression of HP’s partnership with Ferrari, advancing HP innovation in new ways to realize a complex design and generating knowledge for applications beyond motorsport. * HP technology underpins the journey from digital design to physical execution, spanning printing, materials, application and digital workflows. * The livery takes two distinct forms enabled by HP: a race-ready livery for Austin and a display car with hidden graphics revealed under ultraviolet light. AUSTIN, Texas, Oct. 21, 2026 (GLOBE NEWSWIRE) -- Today, HP Inc. (NYSE: HPQ) revealed how HP technology and expertise helped bring to life Scuderia Ferrari HP’s ambitious design for its special United States Grand Prix livery.
HP’s printing and material capabilities enabled the production of two expressions of Ferrari’s creative concept: a race livery for the cars competing in Austin and a dedicated display car featuring hidden graphics that fluoresce blue under ultraviolet light. Through the collaboration, HP advanced its technologies in new ways, generating insights for future customer challenges across industries.
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