IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix
Key Highlights
- ➤IBM and Ferrari introduce AI-powered Race Timeline, summaries, and fan games
- ➤70+ AI skills and 30+ agents increased app development productivity 30%
- ➤App downloads rose 35% in first year after May 2025 relaunch
- ➤Average Monthly Active Users increased 36% during the relaunch's first year
- ➤Engaged Sessions increased 35% during the app's first year
Expert Statements
Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari HP
“At Scuderia Ferrari HP, we are constantly looking for new ways to bring our fans closer to the team and the action on track”
Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari HP
“The Automated Race Timeline gives Tifosi a clearer view of how each session develops, while the Pitstop Reaction Game allows them to experience some of the speed and pressure behind a critical race decision. Together with IBM, we are transforming the technology and competitive spirit that define Scuderia Ferrari HP into more interactive experiences for our fans around the world.”
Jonathan Adashek, Senior Vice President, Chief Global Affairs Officer at IBM
“Every overtake, every pit stop and every moment gives fans another reason to feel more invested in the race”
Jonathan Adashek, Senior Vice President, Chief Global Affairs Officer at IBM
“By harnessing AI innovation, we can help paint a better picture for the Tifosi to better understand the 'how' and the 'why' behind the action. This is the same IBM watsonx technology that is transforming digital operations for the world's leading enterprises.”
IBM and Scuderia Ferrari HP Expand AI-Powered Fan Experience Ahead of the United States Grand Prix PR Newswire
ARMONK, N.Y., Oct. 22, 2026 /PRNewswire/ -- As Formula 1 returns to Austin's Circuit of the Americas for this weekend's United States Grand Prix, IBM (NYSE: IBM ) and Scuderia Ferrari HP are introducing new AI-powered features to the Scuderia Ferrari mobile app. Built using IBM Bob and IBM Consulting Advantage , the new and enhanced features offer even more ways for fans to engage with each other and the team they love, creating a definitive home for Scuderia Ferrari's passionate global community of nearly 400 million Tifosi.
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